A study from the University of Michigan reviewed 135 different apps aimed at children 📱and found that 100% of free apps and 88% of paid apps (many of which were labelled ‘educational’), included pop-up advertisements 👀 With some pop-ups being associated with deceptive marketing and potential scams, it can be concerning to see just how prevalent these online features are.

Despite the risks pop-up advertising poses to people online – especially children – there is plenty you can do to minimise the threat 🛡️ This week’s #WakeUpWednesday guide explains the safety concerns of pop-ups in detail and lets you know how to help children and young people enjoy their time online, without worrying about being taken in by such marketing.

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With an all-time peak of 2.1 million concurrent players, Palworld rose to prominence after its release earlier this year on PC and Xbox, resonating in particular with the younger audience – both those who saw their favourite influencers playing it and those who bought the game themselves.

Despite its light-hearted presentation and cartoonish art style, Palworld has been noted for its mature references that could be inappropriate for children. What’s more, the presence of online multiplayer and the potential for interacting with strangers can pose further online safety risks. This week, we’re bringing you expert advice on how to protect young people from the concerns associated with Palworld.

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